Who's your Daddy now??

It has been said that content is the king of all media, that is a way of getting into people. Today, thanks to Web 2.0 (that enables a greater interaction between consumer and brands), "Consumer Generated Media" is your Daddy Now.
Most of consumers trust recommendations way more than normal advertising. Then, content generated by users has become very valuable. Some of these generated media would be: blogs forums, replies, comments, videos, pictures, podcasts, wikis, etc.
An example of this might be book, CD, or movie reviews. For example, if you visit Amazon you'll find that after you look for a book, you are able to find some book reviews written by users that even get the chance to "star" their book with how much they liked it. This comments are more valued than the one the Book Company or Amazon might put, because people can identify themselves with the one that's behind the computer writing whether they thought their book was good or not. And that happens in lots of websites where people need recommendations for shopping decision making like MixUp Music Store in Mexico or Ticketmaster, Ebay, or even hotel reviews.
This helps consumers to make a better decision about buying or not the thing they are thinking about. This is becoming a value-trust relationship is growing faster everyday.

3 rules for E-Marketing

Some things that I've learned after studying some stuff about E-Marketing is that it can be a really good marketing tool if you know how to use it. It can transform website visitors into buyers, if you just follow the correct path.B
But some things are important to take in consideration:
1. You always have to try things out - it is important to make a sample trial before realising the it to the e-marketing world. This can be a good preview of how your progress will be going.
2. Always focus on a budget - there might be some limitations, and taking them into consideration can help you decide which things are more important to reach objectives and how can budget be used in a more efficient way, and at the same time, know how to manage expectations.
3. It's all about daring to do things and not limiting yourself - as it happened with our Google Adwords Challenge Campaign, we were making some ads for Cupcakes in Vancouver. Ok, we did some mistakes, but we learned from them. The Internet world is dynamic and it's changing faster than you could ever imagine. So, keep on changing with it and innovating with it too.

Facebook pages Boom

Yesterday, I had a meeting with one of the clients we are working for in one of our Marketing courses, FundRazr. It is a Facebook based start-up company so we had the task of finding out the best ranked Facebook pages and checking out what was in there that actually made them qualify for that list. I could say it was very interesting because I had the chance of discovering Facebook pages, and to be honest, I didn't know about their existance. I even found out that some of them are controlled by the companies. That shows how big companies as Starbucks or Victoria's Secret have found the space where people are meeting with their friends. 90 of all the 100 world's biggest brands have Facebook Fan Pages.
Only 2 branded products are between the Top 10 facebook pages, but there are some other that are between the top 50.

Pages are becoming effective marketing tools because it enables companies to address people who are really linked to their brand and make them feel special and unique and at the same time, give them non branders of getting to know your companies.
Barack Obama has even become a brand, his webpage is the largest Facebook page and it grew very quickly, having more than 4.5 fans, and at the same time, creating a new way of making political marketing and addressing the young people he was trying to reach.
As a brand: be professional and create a proffesional Facebook webpage that allows members to stay in there after they become fans, that's the hardest point. If you use it correctly, it is a great way of obtaining different comments, feedback and discussions from people that truly know about your brand, offer them some videos also.

http://www.radicaltrust.ca/2008/04/23/top-10-facebook-pages/

Facebook = people's lifes

Even a year ago, the impact that Facebook was having on users was none comparing to the one that is happening today, as a Fortune article I read some days ago posted. There were so facts that put me to think on some interesting stuff:
If Facebook were a country, its population would be nearly as big as the one in Brazil. If it were a TV Show, the audience would be even larger than the SuperBowl 43.
I remember that some weeks ago my parents were both freaked out about me having a Facebook account and putting in there some of my info and even some pictures of the last party I went to. But, now I would say that the users are just not young or children that are into technology. It has also reached a target that is even beyond the one the creators were initially thinking about (who were college and post-college people). Today, the newest members are mature people that some months ago were totally out of the web.
This, for us marketers, is becoming a great opportunity and some important value. It is a way of addressing the right person at the right person and making them feel they are individually spoken to, and forget about the fact of just being "consumer X" and going on to be "Mr. or Mrs. or Ms. whateveryournamemightbe".
In the article, the way that Facebook works out for marketers is compared to having the ability and opportunity to listen and take special care on each and every phone conversation that costumers might have. Their profiles are becoming a portrait of all their behaviours, likes, dislikes and what are they really into. Just take a look at some wall posts, status updates, etc... everything is so valuable!
Two months ago I was so amazed... It had been a day since I changed my relationship status from "In a relationship with" to "single" and I was soon recieving some ads offering me the chance of meeting "the cutest guys in Vancouver" as it literarily said! Wow... so it got me to think: now not just my friends now I'm single now, but another companies that might be dedicated to making people meet and fall with each other. If this is possible, what else couldn't be? Oh, and also, as soon as a I arrived to Vancouver some ads were being posted at my Facebook offering some "really good deals" for making phone calls to Mexico saying: "Are you in Canada and your family is in Mexico?". Whoaaa! What did they do to find out about my life? I felt I was infront of a Tarot reader or something. But it's cool though, because at the same time, I am feeling I'm not bombarded with lots of information in there. Just a few sutile ads.
Ok, this is a chance for marketers and advertisings to share a room with all the people that are interested on you and might share something special with the things you are caring about. But the point is knowing how to address them and take care of them without making them feel you are being super pushy and just invading their privacy! The doors for stopping whispering to the customers and have a direct personal communication with them are now opened, the decision of whether deciding to enter or not is up to business... but they need to know how, otherwise they'll just be kicked out of the room.

Give a look at the article, it's really worth it:

"What Will You Celebrate?"

Disney thinks that each day of your life is worth celebrating, wheather it's a birthday, wedding, valentine's day... whatever you want to choose. "What Will You Celebrate?" is the question Disney is asking everyone in this 2009 as their Disney Parks campaign.
As part of their promotion, they have created a chain-letter style e-mail video. There, people send an e-mail to some friends and they post a link to a link to a Disney Webpage that opens a video of the Magic Kingdom park. There, a fake TV news report is giving out some information that is taking place at the Walt Disney World Park. Everything the park has (from food to parade cars) are decorated to celebrate a special person: the name of the sender. There, they are saying that the theme park is dedicating their whole effort to celebrate that one person.
After the video is made, it can be sent to some more people so they can watch it and maybe create their own.And the e-mail can even be customized so it can be dedicated for a special event, functioning as something similar as as e-card, for congratulation someone for a birhday.
The fact is that even though some people might get annoyed, most of the ones that are recieving them are actually forwarding it to some other friends and this is becoming more and more viral everyday. So, at the same time Disney is passing out their "What Will You Celebrate?" campaing to every recipient they are being forwarded to, users are feeling special because they are individually addressed by Disney and maybe make a dream come true...even if it's just online. They are all keeping the Disney Magic in their campaigns with each and every Guest.
For me, I would say that now I've become part of this viral campaign by sending it out to some of my friends. Disney has let me keep in touch with them and feel special at a time.. I mean, not everyday I will see my last name posted in "It's a Small World".



Become a Disney Celebration http://www.sun7news.com/spread.php