Men and deodorant stripes

If you ever enter to www.detectivestripes.com or think about a man called Detective Stripes you may think everything except a campaign for Rexona deodorant for men in Mexico, as it happened to me. It wants to introduce a new product, a new antitranspirant that does not affect your clothing by leaving some white stripes. Men usually don't care about this spots left by deodorant at clothing, but the page tries to create an insight on how people make fun of them or will speak about them.
It is a story of an afroamerican funky detective from the seventies, a very cool man. His only problem is that he's always has some whites stains and that causes him lots of problems in his life. It is all told as a story.This guy could be really cool but he's just mocked by everybody because of the stains in his shirt. This makes him feel so depressed.
It is a page where you can actually interact with each of the characters. There are some sections where you can see different scenes and rewind or fastforward them, get some ringtones, some screensavers, or some stuff to decorate your computer desktop.
The most amazing thing in here is that deodorant is not the key point of the story, but that it is just part of it.