"What Will You Celebrate?"

Disney thinks that each day of your life is worth celebrating, wheather it's a birthday, wedding, valentine's day... whatever you want to choose. "What Will You Celebrate?" is the question Disney is asking everyone in this 2009 as their Disney Parks campaign.
As part of their promotion, they have created a chain-letter style e-mail video. There, people send an e-mail to some friends and they post a link to a link to a Disney Webpage that opens a video of the Magic Kingdom park. There, a fake TV news report is giving out some information that is taking place at the Walt Disney World Park. Everything the park has (from food to parade cars) are decorated to celebrate a special person: the name of the sender. There, they are saying that the theme park is dedicating their whole effort to celebrate that one person.
After the video is made, it can be sent to some more people so they can watch it and maybe create their own.And the e-mail can even be customized so it can be dedicated for a special event, functioning as something similar as as e-card, for congratulation someone for a birhday.
The fact is that even though some people might get annoyed, most of the ones that are recieving them are actually forwarding it to some other friends and this is becoming more and more viral everyday. So, at the same time Disney is passing out their "What Will You Celebrate?" campaing to every recipient they are being forwarded to, users are feeling special because they are individually addressed by Disney and maybe make a dream come true...even if it's just online. They are all keeping the Disney Magic in their campaigns with each and every Guest.
For me, I would say that now I've become part of this viral campaign by sending it out to some of my friends. Disney has let me keep in touch with them and feel special at a time.. I mean, not everyday I will see my last name posted in "It's a Small World".



Become a Disney Celebration http://www.sun7news.com/spread.php