Ok yesterday I heard one of the happiest news for me since Disney is one of my favorite brands in the world and I've realized that I'm becoming a more frequent Internet user every day.
Not so long ago, on December 21, 2008, Disney was posting a campaign that got to be viral by asking everyone: "Are you 23?". The online poster appeared on a popular Disney blogger place called laughingplace.com. It was sent by a blogger saying that this poster was all around the Disney Studios and that nobody knew what it meant. There was no further information, but that didn't keep people from visiting the D23 teaser site, having more than 20 thousand visitors within a week, asking for more info. It just caused some speculation within fans that were posting different suggestions and some thoughts or blogs or even sending them to Disney mails. Some of them were like:
"Michael Jordan! A new, interactive screen technology so guests can pretend they are Michael Jordan."
Wanna give a look to some more???
http://d23.disney.go.com/articles/031009_NF_FS_WhatsAlltheBuzz.html
Last March 10, after 85 years of history, Disney has announced the release of D23, an official community for fans that will offer their members a registration to the quearterly magazine, a surprise special edition gift and an entrance to D23 Expo, that will take place in Anaheim next September.
This membership can be bought online trought the website www.disney.com/D23. And the coolest thing is that that may give people access to special information and members will be able to meet people who have similar interests to them...
The coolest thing of this campaign is how it got to pass amongst Disney fans and how they were even dedicating time and effort online to deliberate what might the 23 might mean? If you want to know the answer, it was named 23 in honor of 1923, the year when Walt Disney headed for Hollywood and founded the Disney Studios and left Kansas City behind.
If you want to take a look at the page: www.disney.com/d23
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