Burger King created a campaign in the US: a documentary where the brand took some brand's hamburgers and McDonald's to remote parts of the world where people haven't actually seen or eaten a hamburger. They asked them to choose the ones they liked the most: McDonald's Big Mac or Burger King's Whopper.
The success of this campaign is based on the fact that it was an 8 min documentary that could not live in TV or movies but it can be a perfect part of the Internet: fun and entertaining... but it's still an ad. They claim: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger".
But as most of the things, it also had a negative side since people were complaining that Burger King was actually forgetting that the people they were interviewing suffer hunger.
Visit the page http://www.whoppervirgins.com/
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