Ok... today I saw one of the most amazing things in E-marketing that could ever happen. By searching different videos on YouTube I got to face a famous story about the Tiger Woods PGA Playstation videogame. There was a YouTube user (Levinator25) who posted a video complaining about the quality of the game: having Tiger Woods giving a golf shot standing on the water. He was claiming that this was a proof that the game didn't have as much quality as it might be expected... because no man on Earth could actually stand on water even for some seconds.
Well, at the beginning this might seem as a big threat to Sony since the Internet viral is growing everyday and bad messages about some brands spread even faster than the positive ones. But Sony knew how to face it: They actually posted a video as a reply to the one that the man had posted saying that having Tiger Woods standing on water wasn't a mistake. In fact, it was just a way of making a metaphor of this player's greatness:
"Levinator 25,
You seem to think your Jesus Shot video was a glitch in the game"
Mistake or not?? We'll never know!! But what we just know is that this YouTube user was really happy for having a reply and seeing that Sony did care about what he, as a consumer, might be thinking of products. He could also feel "important" because Tiger Woods did something specially for him. In fact, the video is addressed to him.
It was a great strategy because it changed the perspective of someone who might have been standing on the edge of changing or choosing another brand, to actually feel a bond with Playstation and what they make.
Take a look at the video... simple but great!!... "It's not a glitch, he's just that good".
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