It's amazing how a mistake can now become a viral marketing strategy without intending to do so. This is how fast communication is growing everyday. I remember once I was sent out a YouTube link that I could now exemplify as some viral marketing.
Some months ago, a mexican TV show was making a mayonnaise ad inside the program. They were supposed to be speaking about Hellmann's mayo, but while he was describing how good it could be to share some food by adding the mayonnaise, he made a mistake and said McCormick Mayonnaise instead.
Ok, some years ago this might just have been a simple blooper that would just be forgotten some minutes after it was made. But the point here is that internet has grown in a fast way that this mistake went through and they are actually offering free advertising to McCormick everytime someone watches their video at YouTube.
This is an example of how viral marketing could be a destroyer or a helper, in different cases. For McCormick it just helped them to recall their brand on people's minds, but for Hellman's it just made them paid for something they were not expecting at all and at the same time have their target market interpret how "believable" their marketing can be.
Just take a look
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ReplyDeleteHe screw it up! It was a kind of publicity but It was a terrible mistake!
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